A real world example
On November 27, 2009, Black Friday here in the United States, the New York Times posted this article online and in print titled Buying, Selling and Twittering All the Way . It's a quick read, but it's very telling article on how Twitter can help you boost your sales, connect with your customers and make the over experience with your brand that much more powerful.
Many social networking sites like Facebook and MySpace are used for frippery and fluff. But these sites and those like them can be a powerful ally for you. You need to know the potential gain of getting in and getting up and running. twitter is probably the easiest to do this. Unlike the myriad of widgets, gadgets and games on some sites twitter is truncated communication:
Twitter permits public communication via short, to-the-point messages.
So get to the point, in 140 characters. Your customers can send you a short message and you can respond with a link, a phone call, an email or in person.
Now wouldn't that be special?
It's already happening:
Once upon a time, people mailed their holiday wishes to the North Pole and hoped for a reply on Christmas Day. Nowadays they are sending their wishes into cyberspace and are apt to get a reply in minutes.
If you are not already in cyberspace and ready to meet the needs of these new tech savvy users, you'll find yourself left behind or unable to meet their expectations.
After buying a new navigation system at 6 a.m. on the most frenzied shopping day of the year, Laura S. Kern of Los Angeles could not figure out why it was not giving her traffic updates. She sent a message to Best Buy’s Twitter account and within five minutes not one, but two Best Buy employees responded with fix-it advice.
That's agile customer support.
That could be you!
Want to learn how, contact me and let me help you put together a strategy you can use.
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